Fortune recently published a fascinating article “The homepage is dead. The future belongs to the question”. The article notes that AI Overviews now appear in 18% of search results and traditional homepages are becoming obsolete as AI reshapes user behavior. The shift towards conversational interfaces is rapidly becoming the norm.
For a law firm’s website, this means rethinking your digital strategy: rather than serving as a static brochure, your website must allow for Q&A driven navigation, not menu exploration. Traditional navigation structures—multi-page menus, resource libraries, firm bios—lose effectiveness when users expect direct answers.
Live chat for websites allows interactive conversations that deliver answers directly. Either an automated AI chat bot can be programmed to answer questions, or better yet, lawyers and their paralegals can chat in real time using a cell phone to respond instantly to queries like “What are the steps to file for divorce?” or “How much does estate planning cost?” Chat tools not only improve user engagement but also expose valuable insights into client intent.
In essence, legal websites will need to evolve from static pages into conversational portals that anticipate and answer client needs.